I ran across a variation of the phrase in the blog title in this news article just minutes ago. I concluded (I think rightly) that it was a "serving suggestion" by the journalist/author to the copy editor of whatever publication was considering the article. I Googled the phrase and found the one above. I Googled that one and came up with over a quarter of a million results.
I conclude there must be a shortage of copy editors in the world.
And I'm thinking if I try hard enough I can get the number one hit for this search!
UPDATE!Thar she blows...
I love it when a plan falls together!